whatsapp / naija odyssey
Who you are is more than where you’re from. For millions with cross-cultural heritages, it’s the people who drive you forward.
We partnered with WhatsApp to give Giannis Antetokounmpo — a man of many countries, many cultures, who’s spent his life hearing others tell him who he is and where he belongs — a space to reclaim his identity and inspire others to follow.
Structured around the epic poem, The Odyssey, our 12-minute film was WhatsApp’s first piece of branded content and launched a new global brand platform, There’s no one like us.
Streaming on Amazon Prime.
The official trailer.
On premiere day, we launched billboards in Giannis’s home countries that mashed up his dual languages — Nigerian, Greek, English — to speak to the millions of locals who live between cultures.
With Jon Krippahne, Alex Little, Karsten Jurkschat, Jason Campbell
Agency: Translation
Director: Rodrigo and Nono
Recognition: One Show, ADC, Clios, British Arrows, AICP Next, Webbys, NY Festivals, Shots, and more
Press: Fast Company, Hypebeast, Bleacher Report, Adweek, Variety, Forbes, and more