NBA 2K19 X LEBRON JAMES

NBA 2K19 is about creating your own legacy — not living someone else’s.

To announce LeBron as the cover athlete of NBA 2K19’s 20th Anniversary Edition, we used his narrative to inspire the next generation of ballers.

 
 
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Yes, I met 2 Chainz.

Yes, I met 2 Chainz.

Post-launch, people started designing their own versions of our cover. Someone even made one for the ultimate brick-master: Michael Scott.

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A few people created videos capturing their live reactions to the spot. THIS GUY'S was especially entertaining. 

With Sinan Dagli, Zach Shapiro

Director: Angus Wall (Elastic)

Shoutouts: Creativity Online, AdWeek, The Drum — US Work of the WeekNBA.com, Variety, CBS Sports, High Snobiety, SB Nation, USA Today, UPROXX, Washington Post, Hype Beast, Bleacher Report, Forbes and Cleveland.com

Recognition: Clios Entertainment Silver and Bronze, Graphis Gold