NBA 2K19 X LEBRON JAMES
NBA 2K19 is about creating your own legacy — not living someone else’s.
To announce LeBron as the cover athlete of NBA 2K19’s 20th Anniversary Edition, we used his narrative to inspire the next generation of ballers.
Post-launch, people started designing their own versions of our cover. Someone even made one for the ultimate brick-master: Michael Scott.
A few people created videos capturing their live reactions to the spot. THIS GUY'S was especially entertaining.
With Sinan Dagli, Zach Shapiro
Director: Angus Wall (Elastic)
Shoutouts: Creativity Online, AdWeek, The Drum — US Work of the Week, NBA.com, Variety, CBS Sports, High Snobiety, SB Nation, USA Today, UPROXX, Washington Post, Hype Beast, Bleacher Report, Forbes and Cleveland.com
Recognition: Clios Entertainment Silver and Bronze, Graphis Gold