nba 2k19 x they will know your name
Behind every legend is a narrative that shapes their legacy.
To launch NBA 2K19, we created a campaign that asked gamers to craft their own narratives.
lebron james cover launch
Featuring 2 Chainz, Rapsody and Cleveland-native, Jerreau.
giannis antetokounmpo cover launch
Featuring VO by Momma Antetokounmpo.
Post-launch, people started designing their own versions of our cover. Someone even made one for the ultimate brick-master: Michael Scott.
A few people created videos capturing their live reactions to our launch films. THIS GUY'S was especially entertaining.
With Sinan Dagli, Zach Shapiro
Director: Angus Wall (Elastic)
Animation (Giannis): MK12
Shoutouts: Creativity Online, AdWeek, The Drum — US Work of the Week, NBA.com, Variety, CBS Sports, Yahoo! Sports, High Snobiety, SB Nation, USA Today, UPROXX, Washington Post, Hype Beast, Bleacher Report, Forbes, Agency Spy, Daily Mail and Cleveland.com
Recognition: One Show Shortlist, Clios Entertainment Silver and Bronze, Graphis Gold and Silver