nba 2k / they will know your name


Behind every name is a narrative that shapes it. NBA 2K19 challenged players to craft their own narratives and make a name for themselves.

lebron james cover launch

 
 
 

giannis antetokounmpo cover launch

 
 
lebron_cover.jpg
2K_CoverArtTile2_1920x1080.png
Giannis_coverart.jpg
Giannis_CoverArt_CU1_1920x1080.png

Post-launch, our design style went viral. Notable adaptors included ESPN, NBATV, The Walking Dead and more.

2kcover.png

Not pictured: Trae Young’s draft night shorts.

trae-young.jpeg

With Sinan Dagli, Zach Shapiro, Zack Browne

Agency: BSSP

Director: Angus Wall

Animation (Giannis): MK12

Recognition: ADC, One Show, Clio Sports, Clio Entertainment, AICP Post, Graphis

Press: Creativity Online, Adweek, The Drum — US Work of the Week, NBA.com, Variety, Yahoo! Sports, Highsnobiety, SB Nation, USA Today, Washington Post, Hype Beast, Bleacher Report and more