michael angelo’s

it tastes good to say no

Michael Angelo’s makes frozen Italian dinners based on 100-year-old recipes from their Nonna. And that Nonna said no. A lot. No to artificial ingredients. No to compromise. No to nonsense. 

For the company’s first-ever brand campaign, we created a spokesperson who also said no. A lot. 

With Mary Wuensch, Paul Roberts, Keith Cartwright

Director: Brigg Bloomquist (Bob Industries)