kayak / bookboards

84% of group trips never make it out of the group chat. Because one friend won’t commit.
Instead of telling travelers to send another text, we told them to send a billboard.

Starring Grace Reiter, with a cameo by Julia DiCesare.

Covered by USA Today, NY Post and many more.

Anyone who submitted a board received a heartfelt thank you video from Grace.

We wrote and designed hundreds of billboards for group chats in NYC, LA, Chicago and more. Every single one of these boards also appeared in Times Square to ensure flaky friends were exposed in the most public way possible.

With Jon Krippahne, Kayla Baken, Jorge Guevara

Agency: Rethink NY

Director: Christopher Werner