it’s all glad

We relaunched the Glad brand with a simple, pragmatic platform: It’s all Glad.

Then, we repeated this platform over and over. And over.

Anyone who called 1-833-ALL-GLAD was rewarded with a special greeting and some Glad swag. We sold out in our first week.

it’s all glad x tiktok

We launched a jingle writing challenge on TikTok to transform our new tagline into a certified earworm. This submission was my personal favorite.