duolingo x hooters

A fact that will surely shock no one: In 2025, Hooters filed for bankruptcy. And closed hundreds of locations across the country.

With a handful of vinyl signs, we turned these emtpy nests into national news and a new generation of fans.

Before we finished hanging the first sign, fans took the bait.

The speculation only flew higher from there.

At each location, we left “owl eggs” for passerby to discover.

With Jon Krippahne, Kendall Boron, Sam Eaton-Kuo

Agency: Rethink NY

Press: USA Today, NBC and many local news stations across the country.