BLUE SHIELD OF CALIFORNIA

WE CARE ABOUT HERE

Months before 2017’s open enrollment, several major insurers backed out of Covered California. People felt abandoned and uncertain. And we spoke directly to them.

The site traffic from this campaign crashed BSC’s servers less than three weeks after launch.

 
 

WE CARE ABOUT HERE: ZIP CODES

After our launch film aired, we found members who embodied the NEVER STOP mindset and used their story to represent BSC’s commitment to their zip code.

 
 

And just to make absolutely sure that Californians felt covered, we created this social video. 

 
 

With Cameron Murray, Paul Roberts, Keith Cartwright

Director: Mollie Mills (Radical)