blue shield of california

we care about here

While every health coverage provider in the country debated their stance on the Affordable Care Act, BSC decided that all Californians deserved quality health care.

The site traffic from this campaign crashed BSC’s servers less than three weeks after launch.


we care about here: zip codes

After our launch film aired, we found members who embodied the NEVER STOP mindset and used their story to represent BSC’s commitment to their zip code.


And just to make absolutely sure that Californians felt covered, we created this social video. 


With Cameron Murray, Paul Roberts, Keith Cartwright

Director: Mollie Mills (Radical)