BLUE SHIELD OF CALIFORNIA
WE CARE ABOUT HERE
Months before 2017’s open enrollment, several major insurers backed out of Covered California. People felt abandoned and uncertain. And we spoke directly to them.
The site traffic from this campaign crashed BSC’s servers less than three weeks after launch.
WE CARE ABOUT HERE: ZIP CODES
After our launch film aired, we found members who embodied the NEVER STOP mindset and used their story to represent BSC’s commitment to their zip code.
And just to make absolutely sure that Californians felt covered, we created this social video.
With Cameron Murray, Paul Roberts, Keith Cartwright
Director: Mollie Mills (Radical)